Not Going International Is Your Biggest Risk

by Valérie Berset-Price.  Valerie will be presenting “Going International for the Small Business Owner” on Thursday, November 8th from 6-9pm.

I read an article that talks about Australian companies setting up purchasing offices in the U.S. to purchase goods that American companies refuse to sell internationally. While the article praises the ingenuity of those Australian entrepreneurs and the appeal of American goods in Australia, the true question is: Why would any U.S. business nowadays refuse to sell its products internationally?

Reflecting on the question, the immediate reasons some U.S. companies refuse to sell their goods internationally are based on misconceptions and fear that they keep repeating to one another like old urban legends:

  • Our product is too expensive. Emerging markets can’t afford it.
  • We’re too small to sell internationally; you need to be a big company to make it.
  • Selling internationally is a headache we don’t need. International paperwork and transactions are overwhelming and terribly complicated.
  • It’s risky, and getting paid is a nightmare.
  • We don’t have money for that.

If the above reasons are part of your reasoning process not to venture internationally, allow yourself to get the right type of information about international business and why your chances to do well internationally are high. Indeed, the past three years have demonstrated that the U.S. economy has plateaued and that companies interested in growing must tackle the growing middle class of fast-growing regions such as Brazil, Chile, China, India, Nigeria, South Africa, Vietnam, etc.

Moreover, according to an article published in QFinance, “The US Small Business Administration estimates that approximately 25% of all US export volume (in dollars) is attributable to small businesses. In terms of the number of US companies engaged in international trade, 97 percent of all exporters are small and medium size companies.” As such, your situation as a small business owner is not unique, and your chances to succeed in the international arena are as good as any.

That said, being successful in the international arena relies on having the right mindset. Selling internationally requires a different outlook and adjusted expectations. Selling internationally takes time and flexibility and an acute understanding that cultures perform differently. Being successful in the international arena requires patience and a thorough understanding of the product or service you want to sell and its capacity to perform in that market. It requires a sound, long-term strategy and the guidance of people who are seasoned in the field of international trade.

Please join us for an interactive session on how to get started in the international arena. Together we will examine what makes small businesses successful abroad as well as why and how you might be able to emulate that success yourself. You will receive access to free databases that collect outstanding market research, great tools on how cultures interact, and the confidence that you too can develop the global mindset the 21st century requires to succeed.

Reserve your spot now for Valerie’s seminar:
Going International for the Small Business Owner” on November 8th, 6-9pm.


With over 15 years of international business development experience as a dual citizen of Switzerland and the United States, Valérie is an experienced consultant, cross-cultural trouble-shooter, international speaker, and trainer. She offers practical insights on the essential tools necessary to achieve meaningful and profitable business results internationally. Valerie has an extensive entrepreneurial background in international business development and cross-cultural training. Over the past fifteen years she has worked for Swiss, Taiwanese, South African, French, Brazilian and U.S. companies. Valérie specializes in international troubleshooting, cross-cultural mediation, intercultural communication, and international strategies for management executives.

Read Valérie’s full bio on our seminar presenters page.

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