Our branding consultants can illuminate the importance of branding when starting or growing your business. Branding is much more than just your logo. Branding incorporates everything from product design to your brand positioning, and even your brand voice. Branding is a process that involves identifying your target consumer and developing a relevant message to engage with her. Understanding how to position your product or service helps you find better ways to reach your target.
Note: Each session lasts 50 minutes. Please be prepared to share where you are in the brand development process, and bring specific questions you have about your brand. Please arrive ten minutes early for your session to complete the required intake paperwork.
Julie founded Eickhof Creative Shop, a 100-percent woman-owned small business specializing in branding, strategy, copy writing, and design, over a decade ago. With a solid background in copy writing and editing and a sharp eye for design, she loves it when all the little parts of a brand come together in a big way. And she always enjoys a good challenge, from leveling the playing field for scrappy small-business owners to creating positive change within larger, established organizations. Her extensive education includes etymology homework at age five, a BA in Linguistics from the University of California at Davis, and professional copy writing and design studies at Miami Ad School.
In her free time, Julie enjoys riding her motorcycles, MacGyvering things, and camping with her dog, Jake.
*We are thrilled to be able to offer people of color scholarships to any training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Link to Online Application.
PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied, and then proceed with registration. You will be contacted via email after we receive your application. Questions? Email firstname.lastname@example.org.
REFUND POLICY: Refunds are available up to one week prior to the start of the class. If you are unable to continue attending class we do our best to accommodate your situation. Registration is not complete without payment.