ONLINE Branding Consulting with Lisa Lee, May 20, 2020

What’s your brand message, and how do you bring it to life?

Our branding consultants can illuminate the importance of branding when starting or growing your business. Branding is much more than just your logo. Branding incorporates everything from product design to your brand positioning, and even your brand voice. Branding is a process that involves identifying your target consumer and developing a relevant message to engage with her. Understanding how to position your product or service helps you find better ways to reach your target.


  • Identify your consumer target and what drives their interests in your category
  • Develop a positioning message that helps differentiate your product or service from competitors’
  • Identify components of your brand identity that will help distinguish you in the marketplace
  • Review your marketing activities to identify ways to better attract your target consumer and build your brand’s equity


  • You must be a Mercy Corps Northwest loan client or Foundations student having completed Week 4. If you do not meet these criteria, we may still be able to work with you—please call (503) 896-5086.
  • Cost: $25 each session, advanced registration required.

Note: Each session lasts 50 minutes. Please be prepared to share where you are in the brand development process, and bring specific questions you have about your brand. Please arrive ten minutes early for your session to complete the required intake paperwork.

About the Consultant

Lisa Lee is the founder of Lila & Company, a branding and innovation consultancy that help brands grow through innovation and communications. Lisa has worked in marketing for 20 years on brands in food and beverage, beauty and fashion, technology, media, and health and wellness. During her career, she has served as a brand manager and innovation specialist at Unilever and a strategist at BBDO advertising agency and Redscout branding agency. Lisa has worked on well-known consumer brands at Fortune 500 companies and has consulted with entrepreneurs to grow their fledgling brands. Lisa holds an MBA from Northwestern’s Kellogg Graduate School of Management and a BA from Tufts University. She is also a writer and member of the Dramatist Guild.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact


REFUND POLICY: Refunds are available up to one week prior to the start of the class. If you are unable to continue attending class we do our best to accommodate your situation. Registration is not complete without payment.

This event is proudly hosted by Oregon Women’s Business Center at Mercy Corps Northwest, operated in partnership with the U.S. Small Business Administration

Event Details

Date & Time:


  • Wed, May 20 2020 | 9:00-9:50
    No seats left
  • Wed, May 20 2020 | 10:00-10:50
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  • Wed, May 20 2020 | 11:00-11:50
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Mercy Corps Northwest | 43 SW Naito Pkwy, Portland, OR 97204, USA
43 SW Naito Pkwy, Portland, OR 97204, USA

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