SEMINAR: Deeply Defining Your Ideal Customer

Marketing Fundamentals

“To target everyone is to target no one”

The foundation of your marketing strategy is built on knowing your customers. People are looking for authentic connection and businesses that appeal to their individual needs. Defining your target audience is often one of the hardest, most overlooked, and yet insightful exercises that can actually lead to increased sales when done well. Come learn how to intimately know who your most ideal customers are, how they make decisions and why it’s critical that you reach them on an emotional level to compel them to buy from you.

What to expect?

  • Hands-on activities to get you thinking outside the box
  • Real-life examples
  • Plenty of opportunities for you to learn more about your particular ideal customer

Your Presenter

About Gina Rau and Mighty Big Impact

Gina helps companies, big and small, grow by delivering the right message to the right person at the right time. Through her proven process, companies get clear on their target audience, how to reach them and compel them to take action. She’s worked with startups like Opal, OpenSesame and YellowScope (former Mercy Corps NW client), big brands like Taco Bell, McDonald’s and Whole Foods, and a variety of companies in between.

Event Details

Date & Time:


Mercy Corps Northwest | 45 SW Naito Pkwy, Portland, OR
45 SW Naito Pkwy, Portland, OR

Stay in the loop. Subscribe to our newsletter.