“To target everyone is to target no one”
The foundation of your marketing strategy is built on knowing your customers. People are looking for authentic connection and businesses that appeal to their individual needs. Defining your target audience is often one of the hardest, most overlooked, and yet insightful exercises that can actually lead to increased sales when done well. Come learn how to intimately know who your most ideal customers are, how they make decisions and why it’s critical that you reach them on an emotional level to compel them to buy from you.
About Gina Rau and Mighty Big Impact
Gina helps companies, big and small, grow by delivering the right message to the right person at the right time. Through her proven process, companies get clear on their target audience, how to reach them and compel them to take action. She’s worked with startups like Opal, OpenSesame and YellowScope (former Mercy Corps NW client), big brands like Taco Bell, McDonald’s and Whole Foods, and a variety of companies in between.