Seminar: How to Build a Strong Brand and Put It to Work for You

About Your Seminar

Did you know that good branding is one of the most powerful tools we have as entrepreneurs? In this two-hour seminar, Julie will be sharing key insights about the fundamentals of branding – and showing you how to get the greatest return on investment for your efforts. Be prepared to participate in group exercises  to help you get to know your brand a little better.

We hope you’ll join us and gain a new confidence about branding:

  • Get a fresh perspective about the definition and parts of a brand
  • Learn how to tell the difference between strong and weak brands
  • Discover awesome ways to let your brand do more of the heavy lifting
  • Take the first step toward developing your very own brand tenets

About Your Presenter

Julie Eickhof  »  Brand Mechanic + Owner  »  Eickhof Creative Shop LLC
With a solid background in copywriting and editing and a sharp eye for design, Julie loves when all the little parts of a brand come together in a big way. As the owner of Eickhof Creative Shop, she enjoys a good challenge, from leveling the playing field for scrappy small-business owners to creating positive change within larger, established organizations. Her extensive education includes etymology homework at age five, a BA in Linguistics from UC Davis, and professional copywriting and design studies at Miami Ad School. In her free time, she enjoys riding her motorcycles, MacGyvering things, and camping with her dog, Jake.
Areas of expertise:
Branding  •  Strategy  •  Concepting  •  Copywriting  •  Editing  •  Proofreading  •  Creative direction  •  Graphic design  •  Squarespace web design

Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
43 Southwest Naito Parkway, Portland, OR, USA

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