Use your time during the pandemic to think about how to develop a stronger articulation for your brand. Branding helps products and services stand out and builds recognition and loyalty with your consumers. Your brand positioning informs everything your business does in the marketplace — from your logo and packaging design to your website and marketing activities and even your office or retail space. But where do you start?
This 90-minute, interactive crash course on branding will teach you the nuts and bolts of branding, so that you can begin to create a brand strategy for your business.
Lisa Lee is the owner of Lila & Company, a brand strategy and innovation consulting firm in Portland. She’s worked in brand management at Unilever and as a brand strategist at advertising agency BBDO and innovation firm Redscout. Twelve years ago, Lisa made the jump to entrepreneurship and started Lila & Company where she’s led strategy and innovation projects for well-known brands at L’Oreal, SC Johnson, Johnson & Johnson, Microsoft and many more. She also consults with small companies looking to establish their brands. Lisa has an MBA at Kellogg Graduate School of Management and a BA from Tufts University. She’s also a writer and serves on the board of the Women’s Business Council at Mercy Corps Northwest.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact email@example.com.
This event is proudly hosted by Oregon Women’s Business Center at Mercy Corps Northwest, operated in partnership with the U.S. Small Business Administration