SEMINAR: Brand Strategy, Phase 2

About the Workshop


Designed as a follow up to PHASE 1: BRAND DISCOVERY, this workshop assumes you have defined your customer and established your authentic brand position and voice.

In this interactive workshop we will work together to develop a strategy for showing your brand to your market. We will help you define your goals and customer journey so that you can tailor messaging and create authentic content. This communication can take shape many different ways using a consistent voice and visual language you create an emotional connection and customer recognition. We will teach you how to map it out so that you can manage your content across many marketing channels.

You will leave with a clear understanding of where your effort and resources should be most impactful for your audience.

About the Instructors

Clutched Key specializes in telling successful brand stories by defining your authentic voice, graphic language and marketing strategies. We collaborate with businesses that would like to expand their market through an inclusive approach to their brand position.

Founded in 2011, Clutched Key is named after a ritual of Viking heritage. Women of the community were ceremoniously set forth to the next world clutching a key to their chest. The key represented women as heads of community, entrepreneurs and independent thinkers.

Jen Lorentzen and Jessica Dalpiaz have extensive experience bringing brands to life; from small startups to global brands. With both in-house and agency experience, we bring your brand story to light in an environment of discovery and collaboration.


*In partnership with Prosper Portland, we are thrilled to be able to offer people of color scholarships to any  training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Please follow the steps outlined on the following page to be considered for this opportunity: Prosper Portland Scholarship.

PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied and then proceed with registration. You will be contacted via phone or email by Prosper Portland or Mercy Corps Northwest (depending on which scholarship you apply for) after we receive your application. Questions? Call Effie Stansbery at 503-896-5075

Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
43 Southwest Naito Parkway, Portland, OR, USA

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