SEMINAR: Branding, What it is and How to Wield it

About this Seminar:

We’ll cover what branding is and how it works, as well as some tips you can use to be successful at building your own brand. Is branding just your logo, or is there more to it? How can we use branding to achieve our business goals? Broad concepts aside, what do we actually DO?

You will leave this presentation with:

  • A solid understanding of what branding is and how it works, and some ideas about how to apply those concepts to your own brand.
  • The ability to think about your brand from an educated point of view and with a critical eye.

About this Presenter:

For more than 20 years, Janet Hager has been helping companies with brand strategy, writing and design, and brand stewardship over time. She brings a broad spectrum of knowledge and experience to her work. She graduated from Cornell University with a Bachelor’s in Communication, focusing on the psychology of communication and human perception. She worked in marketing and design in New York, Boston, and San Francisco before moving to Portland and starting Tinfish Initiatives in 2001. She excels at distilling large amounts of seemingly disparate information into a solid strategy or brand identity. A powerful partner, Janet builds brands that build businesses.


*In partnership with Prosper Portland, we are thrilled to be able to offer people of color scholarships to any  training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Please follow the steps outlined on the following page to be considered for this opportunity: Prosper Portland Scholarship.

PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied and then proceed with registration. You will be contacted via phone or email by Prosper Portland after we receive your application. Questions? Call Effie Stansbery at 503-896-5075

Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR
43 Southwest Naito Parkway, Portland, OR

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