SEMINAR: Build Your Web Presence

There are no silver bullets to ranking in Google, and Google’s ranking algorithm is one of the most complicated pieces of technology in the world.  But there are a number of proven Search Engine Optimization (SEO) best practices that every small business can and should implement in order to get more traffic (and customers) from Google.

What to Expect

In this seminar, you’ll learn
  • What makes a good website in Google’s eyes and, more importantly, your customers’ eyes
  • How Google evaluates local businesses and how to use this to your advantage
  • How to audit your own website and figure out where you can improve
  • Free and low-cost tools to help you maximize your business’s visibility
  • Where Google is headed and how to prepare for it

There will be ample opportunity for extended questions and answers, and for the brave souls who volunteer, we’ll take a look at a few attendee websites and get into specifics about how they can be improved!


Your Presenter

David Mihm is the founder of Tidings, a company built to help small businesses make the most of the time energy, and money they spend on digital marketing.

Previously, David co-founded and ran GetListed.org, an application to help small businesses create and optimize their presence in local directories, which was acquired by Moz in 2012. David was instrumental in the development of Moz Local and served as Moz’s Director of Local Search Strategy.

David has been invited to present on Local search marketing at every major industry conference, including the BIA/Kelsey Group ILM Series, LSA, StreetFight, MozCon, SearchLove, and multiple SMX and SES events.

He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.

 

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*In partnership with Prosper Portland, we are thrilled to be able to offer people of color scholarships to any  training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Please follow the steps outlined on the following page to be considered for this opportunity: Prosper Portland Scholarship.

PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied and then proceed with registration. You will be contacted via phone or email by Prosper Portland or Mercy Corps Northwest (depending on which scholarship you apply for) after we receive your application. Questions? Call Effie Stansbery at 503-896-5075


Event Details

Cost:
$25
Date & Time:

$25.00

Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
Location:
43 Southwest Naito Parkway, Portland, OR, USA

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