SEMINAR: How to Create a Brand Blueprint

About the Seminar

Branding helps products and services stand out and builds recognition and loyalty with your consumers. In this 2-hour seminar you will learn how to create a brand blueprint – a tool that outlines your brand’s positioning in the marketplace. This blueprint will inform everything your business does in the marketplace – from your logo and packaging design to your website and marketing activities and even your office or retail space.

Expect to learn about the following topics:

  • Develop a target description to encapsulate who your ideal consumer is
  • Understand what drives your consumers and how to articulate a consumer insight which your brand can leverage
  • Create a brand blueprint – a tool that articulates your differentiated offering to this consumer
  • Learn how to utilize the brand blueprint to design your brand to attract your consumer

    Meet Your Presenter

    Lisa Lee is the owner of Lila & Company, a brand strategy and innovation consulting firm in Portland. She’s worked in brand management at Unilever and as a brand strategist at advertising agency BBDO and innovation firm Redscout. Twelve years ago, Lisa made the jump to entrepreneurship and started Lila & Company where she’s led strategy and innovation projects for well-known brands at L’Oreal, SC Johnson, Johnson & Johnson, Microsoft and many more. She also consults with small companies looking to establish their brands. Lisa has an MBA at Kellogg Graduate School of Management and a BA from Tufts University. She’s also a writer and serves on the board of the Women’s Business Council at Mercy Corps Northwest.

    *Scholarship Option – Designated for People of Color: In partnership with The City of Portland, we are thrilled to be able to offer people of color scholarships to any  training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Link to Online Application.

    PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied and then proceed with registration. You will be contacted via phone or email by  Mercy Corps Northwest after we receive your application. Questions? Email

    REFUND POLICY: Refunds are available up to one week prior to the start of the class. If you are unable to continue attending class we do our best to accommodate your situation. Registration is not complete without payment

Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
43 Southwest Naito Parkway, Portland, OR, USA

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