Seminar: SEO Basics for Small Businesses

About Your Seminar

With more of 80% of consumers searching online for products and services, the challenge of creating online visibility can be brutal. That’s where SEO (Search Engine Optimization) comes in, and this seminar will help you come up with a plan to tackle the task. Join us to learn SEO basics, as well as some tips and tricks to not only gain online visibility, but to also make sure you are reaching your target customers more effectively.

In this Seminar you will learn:

  • Exactly what SEO is, and how can you leverage search engines to grow your business.
  • How to use specific key words on your website, in turn reaching your target market.
  • How to monitor and track your current sites SEO ranking ability, and what to do to increase it.
  • New tools and tricks to create new content that will boost your sites SEO ranking


About Your Presenter

Celese Williams is a single Momprenuer and owner of Mystique’s Fancy Faces. She manages a team of 8 artists, and together they service over 100 events per year, making them the #1 face painting service provider in their area. Celese credits the success of her business to Mercy Corp NW’s services, specifically the Business Foundations 101 course and the many seminars she was able to participate in. Her first SEO seminar was through Mercy Corps NW which led her to study more independently and use SEO to her advantage. Her business was propelled forward through SEO, and she has landed amazing opportunities including face painting for the Portland Trail Blazers, a T-Mobile commercial, a Netflix show, and even an upcoming Disney movie.

In her free time, Celese enjoys playing her Nintendo Switch and watching Marvel movies with her daughter, Londyn. She also enjoys volunteering and serves as a member of Mercy Corp’s Women’s Business Advisory board. 

*Scholarship Option 1 – Income Based: Partial scholarships are available from Mercy Corps Northwest to low-income individuals with proper documentation. Applications must be received one week before the start of class to be considered. Link to Online Application.

*Scholarship Option 2 – Designated for People of Color: In partnership with The City of Portland, we are thrilled to be able to offer people of color scholarships to any  training activity. Eligible clients need to have a home or business address within the city of Portland. Our goal is to make business education accessible to everyone in our community. Link to Online Application.

PLEASE DO NOT REGISTER FOR A TRAINING ACTIVITY IF YOU PLAN ON APPLYING FOR A SCHOLARSHIP – wait until your scholarship application has been approved or denied and then proceed with registration. You will be contacted via phone or email by Prosper Portland or Mercy Corps Northwest (depending on which scholarship you apply for) after we receive your application. Questions? Email

REFUND POLICY: Refunds are available up to one week prior to the start of the class. If you are unable to continue attending class we do our best to accommodate your situation. Registration is not complete without payment.

Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
43 Southwest Naito Parkway, Portland, OR, USA

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