Exploring the constantly evolving world of search engine optimization, this presentation will provide in-depth, high-level strategy for maximizing your site’s search visibility via on-site content, back-end development and off-site outreach including link-building and social media. This presentation will help you learn where you should be focusing your optimization efforts to get the best return and movement. You will also learn what tactics, commonly perceived as effective, you should avoid at all costs in 2015.
Key topics and takeaways from this presentation include:
A native Oregonian, Alex graduated from the University of Oregon with a degree in Journalism. His background as a copywriter led him to the digital marketing world and Anvil Media, where he specializes in organic search optimization, among many other disciplines.
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