SEO Strategy that Moves the Needle in 2015 with Alex Gabriel

About the Seminar

Exploring the constantly evolving world of search engine optimization, this presentation will provide in-depth, high-level strategy for maximizing your site’s search visibility via on-site content, back-end development and off-site outreach including link-building and social media. This presentation will help you learn where you should be focusing your optimization efforts to get the best return and movement. You will also learn what tactics, commonly perceived as effective, you should avoid at all costs in 2015.

Key topics and takeaways from this presentation include:

  • How to identify your target audience and produce content that engages them
  • The increasing intuitiveness of Google and semantic search
  • Link building tactics that still work in 2015
  • The increasing role of social media in SEO
  • Meta data optimization and the importance of click-through rate
  • SEO for mobile devices
  • Once viable SEO tactics that are no longer effective or can even hit you with a penalty
  • Competitive analysis: Incorporating what your rivals do best into your SEO strategy
  • Effectively measuring the return on investment of your SEO efforts (It’s more than just traffic and keyword rankings)

About the Presenter

SEO Strategy that Moves the Needle in 2015A native Oregonian, Alex graduated from the University of Oregon with a degree in Journalism. His background as a copywriter led him to the digital marketing world and Anvil Media, where he specializes in organic search optimization, among many other disciplines.






Ticketing Details

Admission is $25, advanced registration required. Save by purchasing seminars in a 4-pack for $75. Or consider becoming an Annual Subscriber for $125, which gives you the joy of attending unlimited seminars for one year!

Event Details

Date & Time:


    Mercy Corps Northwest | 43 SW Naito Pkwy, Portland, OR
    43 SW Naito Pkwy, Portland, OR

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