Women in Business: It Takes Two to Tango: Expert Branding + Marketing Strategies to Build Your Business

What is branding and why does it matter? How is branding different from marketing? Should I market online or off-line? And how do I pay for all of this?

Are these the questions that are swirling through your mind? We get it. This hands-on workshop will answer all the questions you have about branding and marketing. We’ll de-mystify the terminology and clear out the jargon. And we’ll give you actionable takeaways that will help you build the foundation for a business that wins loyal and lasting customers.

Branding takeaways will include:

  • What are the branding basics I need to know?
  • How do I build a brand on a budget?
  • How do I create a branded website that’s the “real me”?

Marketing takeaways will include:

  • Who’s my ideal client?
  • What’s the best way to reach my ideal client?
  • How do I focus on a few marketing strategies that actually work?

About the Instructors

Elicia Putnam is a branding expert who’s created success stories for a wide range of companies. After supporting the growth of multi-million-dollar businesses, Elicia launched Brand Genie to focus on women small business owners. By combining technology with best practices, Brand Genie creates branded websites that are beautiful – and affordable.


MaryAnn McNulty, MBA is a sought-after speaker, trainer and coach. As founder of SuperPowers for Solopreneurs, MaryAnn combines her coaching experience and business expertise to help coaches and consultants launch a money-making business. MaryAnn’s specialty is demystifying sales and marketing so coaches can serve more clients and share their superpowers with the world.

Childcare Provided By Our Partners:


Event Details

Date & Time:


Mercy Corps Northwest | 43 Southwest Naito Parkway, Portland, OR, USA
43 Southwest Naito Parkway, Portland, OR, USA

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